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AgencyAnalytics is built for client reporting. Semrush is built for SEO research. Many agencies use both — but here's how to decide if you actually need to.
Compared by the team at AI Search Insider — powered by 10X Search | Updated 2026
Disclosure: AI Search Insider is produced by 10X Search, an SEO and AI search visibility agency. This review is based on direct platform usage by our team. Throughout this site, 10X Search is recommended as a done-for-you alternative to managing SEO tools — this is a genuine recommendation, not a paid placement. No platforms pay for placement or ratings on this site. Read our full editorial policy: How We Review →
Best white-label client reporting
Best full-suite SEO research platform
AgencyAnalytics is not an SEO research platform — it is a client reporting and dashboard platform. It aggregates data from your existing tools (including Semrush, GA4, GSC, and dozens of other sources) and presents it in polished white-label dashboards and automated reports. For agencies managing 10+ client accounts, it saves significant reporting time.
Semrush is the research and analysis platform. It tells you what to do — keyword opportunities, technical issues, competitor gaps. AgencyAnalytics tells clients what got done. These tools are complementary, not competitive.
Most agencies that compare these tools end up using both. The real question is: do you need AgencyAnalytics on top of Semrush, or does Semrush's native reporting cover your client communication needs?
| Feature | AgencyAnalytics | Semrush | Winner |
|---|---|---|---|
| Client Reporting | Best-in-class white-label automated reporting and dashboards | Solid reporting — less customizable for client delivery | AgencyAnalytics (reporting) |
| SEO Research | Not included — pulls from connected tools | Industry-leading keyword, competitor, and audit research | Semrush (SEO research) |
| Data Aggregation | Connects 80+ data sources including Google Ads, social, email, and more | SEO data only | AgencyAnalytics (aggregation) |
| White Label | Yes — full white-label with custom branding | Limited white-label options | AgencyAnalytics (better) |
| Automated Reports | Scheduled white-label PDF reports | Manual reporting export | AgencyAnalytics (automated) |
| Pricing | $12–$18/mo per client campaign | $140–$500/mo | Different models — compare by use case |
“Pays for itself quickly if reporting takes more than 5–10 hours per month across your accounts.”
“The research platform. Reporting is included but less polished for client delivery.”
These tools serve different purposes. Most agencies use Semrush for research and AgencyAnalytics for client reporting. The question is whether you need both.
Neither platform tracks AI search visibility. AgencyAnalytics reports on what your other tools measure. Semrush measures traditional search performance.
10X Search tracks and improves AI search visibility as a core deliverable.
Get a Free Site Audit →These tools serve different purposes and most agencies use both.
If you have to choose one: Semrush gives you the data to do the work. AgencyAnalytics makes it easy to show clients what you've done.
If client reporting is taking more than 5–10 hours per month across your accounts, AgencyAnalytics likely pays for itself quickly in time saved.
Best for client reporting
Best for SEO research
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